Marin Dance Theater
Promote your Video Using our Search Strategy
Your customers are watching video online already. But, with more than a billion video views per day on YouTube alone, it is easy for videos to get lost in the noise. How your video is found and engaged by your customers is as critical as the content itself.
That's why we're not only experts at producing video, we're experts at getting your video seen. Our Video Search Engine Optimization (VSEO) strategies and distribution to popular video platforms ensure that your video is seen by the people you want to reach, and gives them a clear path to action.
We can apply VSEO to any new video you create with us and to existing videos, even if they were produced elsewhere.
What’s more, if you’re a reseller, web developer, video production company or any other organization that uses online video, we can enable you to offer expert VSEO services to your clients.
What is VSEO?
Video Search Engine Optimization (VSEO) is a combination of keyword research and video placement on your own site to increase conversion.
To enable your videos to appear in a search engine’s results page, we optimize your site, your video and text content to increase its “visibility” to search engine crawlers. This involves several steps:
Research of keywords. We ensure the metadata around your video is optimized for search terms that your target audience uses to find your product or service.
Video sitemap. We create a video sitemap for you that make it easier for users to find your specific content. This maximizes your site’s visibility to search engine crawlers like Google or Yahoo!. Search results contain a thumbnail of your video and the information contained in your sitemap. When a user finds your video through search, they link back to your website for the full playback experience.
Extensive publishing. We publish your video on all the top video sharing sites and online ad platforms on the Internet to give you maximum exposure. Learn more about our publishing service.
Performance reports. Who’s watching, for how long, when and where are they watching? We deliver detailed performance reports so you can see how your VSEO strategy is working for your business.